It is divided into two parts, the ancient market town lying about 1 mile from the coast, while the modern houses of Bridlington Quay, the watering-place, fringe the shore of Bridlington Bay. Southward the coast becomes low, but northward it is steep and very fine, where the great spur of Flamborough Head projects eastward. In the old town of Bridlington the church of St Mary and St Nicholas consists of the fine Decorated and Perpendicular nave, with Early English portions, of the priory church of an Augustinian foundation of the time of Henry I. There remains also the Perpendicular gateway, serving as the town-hall. The founder of the priory was Walter de Gaunt, about 1114, and the institution flourished until 1537, when the last prior was executed for taking part in the Pilgrimage of Grace.

At Bridlington Quay there is excellent sea-bathing, and the parade and ornamental gardens provide pleasant promenades. Extensive works have been carried out along the sea front. There is a chalybeate spring. The harbour is enclosed by two stone piers.